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Yves Rocher Marks 50th Anniversary

Will plant 50 million trees over the next five years.

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By: TOM BRANNA

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Yves Rocher may have passed on, but his love and respect for nature will continue for years to come. That’s because the foundation that bears his name will plant 50 million trees during the next five years. The announcement was made at a party to celebrate the 50th anniversary of the company’s founding. Jacques Rocher, president of the foundation and son of the company’s recently deceased founder Yves Rocher, said indigenous trees would be planted in 13 locations, primarily in dev...

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